Getting custom portraits professionally taken isn’t quite like usual picture taking, with awkward posing, when everyone cries “cheese!”. Keep in mind that your photographer is there to capture you as you are. It’s not necessarily about posing at all.
One of the things professional models are able to do is be aware of their entire bodies, not just their faces. Most people aren’t models! But you can take some tips from the modeling world:
Be aware of what your hands are doing. Relax them, don’t have your hands clenched or clutched to you. Allow your hands to drape casually across something you might be leaning on, open up your fingers and relax your hand if putting an arm around a family member, or holding hands with a spouse.
Hang out, talk with each other. Don’t look at the photographer the whole time. Allow yourself moments, and even though it’s hard to, really try to forget that there’s someone there watching. Don’t stare at the camera.
Be aware of where the brightest light is coming from, and turn in that direction when possible, especially your face. Turning your face toward the light will reduce dark shadows and cause skin to look smoother. Don’t stare at the sun or anything, but don’t turn away from indirect light coming though a window!
What to wear?
Keep in mind that you’d like to be able to display or show these portraits for years, and ideally that they’d represent you at this point in time, rather than being a sample of today’s fashion. Twenty years from now, you probably don’t want first reactions to seeing these photos to be laughter about the trends of the time. So, try to choose clothing, right from hats to shoes, that is more classic and less trendy. If it’s something that you think you could wear and walk around forty years ago and not be remarkable in the style of the time, it’s probably a good choice.
Earthier, more natural tones look best. Solid colours, particularly classic or neutral colours are good choices. Not to say you have to wear boring clothing, far from it! A bright red blouse, or a vibrant blue sweater can look great. Grays and soft browns and beiges let the personalities wearing them be more noticeable. Natural fibres that will absorb the light are ideal, instead of shiny fabrics that will reflect light. Leather, wool, and cotton are all very classic materials that look great in photos.
Avoid patterns and especially avoid large logos or text on shirts, not only can they look dated (remember all of the plaid flannel of the 90s?), but they can be very distracting. White clothes, even though they are clean, crisp and classic, can present exposure challenges for your photographer, so please avoid white if possible! Especially on very bright, sunny day.
Matching outfits?
Completely up to you. Personally I tend towards coordinating rather than identical, but that is a personal choice. I’d say 10% of clients do the matching outfit thing, and it really depends on your shoot and what your ideal images look like. If you love the way matching outfits look, then go for it. But it’s not something you absolutely have to do.
Other than what to wear and think about while being photographed, show up relaxed and looking forward to your shoot — they’re fun and enjoyable!